Happy new year! In case you missed it, our team put together a definitive postmortem on Black Friday Cyber Monday 2025. The tl;dr: peak season success is about timing, offer, and channel mix - not just spending big and hoping for the best. 

As the battle for attention grows and consumers become increasingly distracted, it's more important than ever for advertisers to be savvy during BFCM.  

In this whitepaper, we explore the data trends we noticed over BFCM. We also translate those into actionable steps you can take right now. 

Download the full report here.