Senior Director of Growth Marketing @ Northbeam.
May 21, 2026
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2 min read
Exploring a troubling pattern we've noticed. But is it TikTok, or something else?
May 14, 2026
Celebrating 100k subs and a new format.
May 13, 2026
3 min read
Exploring a troubling 2026 trend, supported by Northbeam data.
May 7, 2026
5 min read
Exploring Comfrt's "Hudson Method" for scaling UGC.
Apr 30, 2026
4 min read
A ruthless, calculated, survive-at-all-costs plan for your paid media.
Apr 23, 2026
6 min read
Plus new visuals and a new home for this newsletter.
Apr 16, 2026
Go beyond and get yourself first-party data.
Apr 9, 2026
Spoiler: learn to measure views as well as clicks.
Apr 2, 2026
Northbeam Incrementality, available now.
Mar 26, 2026
Plus, happy Shoptalk/NewFronts week!
Mar 19, 2026
1 min read
Performance is dropping across platforms. Plus, Meta is bugging out.
Mar 12, 2026
Understanding the variability in this week's data.
Mar 5, 2026
Learn to zig when everybody else is zagging.
Newsletters
Feb 26, 2026
Why is budget consolidating right now?
Feb 20, 2026
Soft Valentine's Day outlook, taking Mother to dinner, and the ruthless creative gauntlet before Memorial Day.
Feb 5, 2026
The 7 key takeaways from our watershed webinar.
Jan 29, 2026
I'm bored at home. Let's buy something?
Jan 22, 2026
It's not you, it's them.
Jan 15, 2026
You asked, we delivered. Prepare yourself.
Jan 9, 2026
Allegedly, people bought a lot of stuff. More than last year?
Aug 14, 2025
Some considerations for marketers and anybody who dislikes booby traps.
Aug 7, 2025
We have referrals, and you have opportunity.
Jul 31, 2025
8 min read
Answering our most-asked question for our 100th issue.
