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Read all issues below. 👇

May 28, 2026

+19% Meta ROAS with the press of a button?

Northbeam Apex got an upgrade. Join the party.

Bryan Bumgardner

May 21, 2026

TikTok CVRs slid by double digits last week - is this a trend?

Exploring a troubling pattern we've noticed. But is it TikTok, or something else?

Bryan Bumgardner

May 14, 2026

The Media Buyer Index: featuring new data

Celebrating 100k subs and a new format.

Bryan Bumgardner

May 13, 2026

Data: Why did CAC increase +9.7% in April?

Exploring a troubling 2026 trend, supported by Northbeam data.

Bryan Bumgardner

May 7, 2026

A 5-step UGC process for $700m revenue

Exploring Comfrt's "Hudson Method" for scaling UGC.

Bryan Bumgardner

Apr 30, 2026

How to win at marketing in a bad economy

A ruthless, calculated, survive-at-all-costs plan for your paid media.

Bryan Bumgardner

Apr 23, 2026

Is Pinterest the next great frontier?

Plus new visuals and a new home for this newsletter.

Bryan Bumgardner

Apr 16, 2026

What to do if Meta's attribution changes tanked your conversions

Go beyond and get yourself first-party data.

Bryan Bumgardner

Apr 9, 2026

How to accurately attribute top-of-funnel revenue

Spoiler: learn to measure views as well as clicks.

Bryan Bumgardner

Apr 2, 2026

Incrementality was broken. We fixed it.

Northbeam Incrementality, available now.

Bryan Bumgardner

Mar 26, 2026

Is China about to kill Meta's Manus?

Plus, happy Shoptalk/NewFronts week!

Bryan Bumgardner

Mar 19, 2026

Blistering increases in CPM, ROAS tanking

Performance is dropping across platforms. Plus, Meta is bugging out.

Bryan Bumgardner

Free marketing performance benchmarks in your inbox every Thursday.

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Subscribe to
The Media Buyer.

+19% Meta ROAS with the press of a button?

TikTok CVRs slid by double digits last week - is this a trend?

The Media Buyer Index: featuring new data