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Read all our issues below. 👇

🔎 #121: What REALLY happened this BFCM?

Jan 9, 2026

🔎 #121: What REALLY happened this BFCM?

Allegedly, people bought a lot of stuff. More than last year?

Bryan Bumgardner
Bryan Bumgardner
🪤 Escaping the "last-click trap" of attribution

Aug 14, 2025

🪤 Escaping the "last-click trap" of attribution

Some considerations for marketers and anybody who dislikes booby traps.

Bryan Bumgardner
Bryan Bumgardner
🚨 #102: Applovin: what you need to know, today

Aug 7, 2025

🚨 #102: Applovin: what you need to know, today

We have referrals, and you have opportunity.

Bryan Bumgardner
Bryan Bumgardner
💯 #100: 7 reasons why Northbeam's data is better

Jul 31, 2025

💯 #100: 7 reasons why Northbeam's data is better

Answering our most-asked question for our 100th issue.

Bryan Bumgardner
Bryan Bumgardner
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