Previous issues of The Media Buyer.
May 21, 2026
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2 min read
Exploring a troubling pattern we've noticed. But is it TikTok, or something else?
May 14, 2026
Celebrating 100k subs and a new format.
May 13, 2026
3 min read
Exploring a troubling 2026 trend, supported by Northbeam data.
May 7, 2026
5 min read
Exploring Comfrt's "Hudson Method" for scaling UGC.
Apr 30, 2026
4 min read
A ruthless, calculated, survive-at-all-costs plan for your paid media.
Apr 23, 2026
6 min read
Plus new visuals and a new home for this newsletter.
Apr 16, 2026
Go beyond and get yourself first-party data.
Apr 9, 2026
Spoiler: learn to measure views as well as clicks.
Apr 2, 2026
Northbeam Incrementality, available now.
Mar 26, 2026
Plus, happy Shoptalk/NewFronts week!
