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Read all issues below. 👇

#131: Dropping CTRs, rising CPCs

Mar 12, 2026

#131: Dropping CTRs, rising CPCs

Understanding the variability in this week's data.

Bryan Bumgardner
Bryan Bumgardner
#130: Advertisers are preparing for chaos

Mar 5, 2026

#130: Advertisers are preparing for chaos

Learn to zig when everybody else is zagging.

Bryan Bumgardner
Bryan Bumgardner
#129: Put all the chips on Meta?

Feb 26, 2026

#129: Put all the chips on Meta?

Why is budget consolidating right now?

Bryan Bumgardner
Bryan Bumgardner
#127: January benchmark data is here

Feb 20, 2026

#127: January benchmark data is here

Soft Valentine's Day outlook, taking Mother to dinner, and the ruthless creative gauntlet before Memorial Day.

Bryan Bumgardner
Bryan Bumgardner
#126: Efficient upper-funnel acquisition?

Feb 5, 2026

#126: Efficient upper-funnel acquisition?

The 7 key takeaways from our watershed webinar.

Bryan Bumgardner
Bryan Bumgardner
#125: Winter storms = ecomm blast?

Jan 29, 2026

#125: Winter storms = ecomm blast?

I'm bored at home. Let's buy something?

Bryan Bumgardner
Bryan Bumgardner
#124: New Year's volatility in ad auctions

Jan 22, 2026

#124: New Year's volatility in ad auctions

It's not you, it's them.

Bryan Bumgardner
Bryan Bumgardner
#123: Our biggest data dump ever

Jan 15, 2026

#123: Our biggest data dump ever

You asked, we delivered. Prepare yourself.

Bryan Bumgardner
Bryan Bumgardner
#121: What REALLY happened this BFCM?

Jan 9, 2026

#121: What REALLY happened this BFCM?

Allegedly, people bought a lot of stuff. More than last year?

Bryan Bumgardner
Bryan Bumgardner
Escaping the "last-click trap" of attribution

Aug 14, 2025

Escaping the "last-click trap" of attribution

Some considerations for marketers and anybody who dislikes booby traps.

Bryan Bumgardner
Bryan Bumgardner
#102: Applovin: what you need to know, today

Aug 7, 2025

#102: Applovin: what you need to know, today

We have referrals, and you have opportunity.

Bryan Bumgardner
Bryan Bumgardner
#100: 7 reasons why Northbeam's data is better

Jul 31, 2025

#100: 7 reasons why Northbeam's data is better

Answering our most-asked question for our 100th issue.

Bryan Bumgardner
Bryan Bumgardner
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